According to the Basic Law, media policy is the responsibility of the federal states. With regard to broadcasting issues, they communicate in the Broadcasting Commission (Rundfunkkommission), which is chaired by State Premier Malu Dreyer. The Broadcasting Commission serves as a discussion forum for joint media policy and as a decision-making body. Its results are submitted to the state governments and the state parliaments for a vote.

The broadcasting affairs of the federal states are traditionally coordinated by Rhineland-Palatinate. This is why media policy is a thematic focus of the Rhineland-Palatinate State Chancellery (Department 4). This is also visible in the fact that it has the largest media department compared to all state chancelleries. The Commission for the Determination of the Financial Requirements of the Broadcasting Corporations (Kommission zur Ermittlung des Finanzbedarfs, KEF), which makes recommendations for the broadcasting fee, is also based in Mainz.

State secretary Heike Raab is responsible for media policy and works in this function with State Premier Malu Dreyer.

The Federal State is also an important media location. With the ZDF, the largest European broadcaster has its headquarters in the capital of Rhineland-Palatinate. SWR, the Rhine-Main publishing group and many other media companies can also be found here. Private television was also "born" in Rhineland-Palatinate - the cable pilot project was launched in Ludwigshafen in the 1980s.

State Secretary Heike Raab is also responsible for Rhineland-Palatinate's digital policy as representative to the Federal Government and for Europe, Media and Digital Affairs.